About
My core experience is in enterprise sales within the pulp, paper, and forestry industry. I've spent 12+ years translating complex operational requirements into software solutions -- starting on dispatch floors and sawmill yards, then progressing to managing key accounts and closing 7-figure SaaS deals. I understand how these industries actually work, and I know how to connect what software can do with what operators and managers genuinely need.
Bilingual in English and German, I've worked across Central and Western Europe -- navigating government procurement, public tender processes, and complex regulatory landscapes in Germany, Switzerland, Austria, the UK, Ireland, France, and Spain.
I'm now looking to apply this industry knowledge and enterprise sales experience to a broader platform -- ideally one where AI and data are starting to change how things are done.
Key Metrics
7-Figure Deals
I close complex, multi-year enterprise SaaS licensing deals that generate sustained recurring revenue.
Central Europe
I sell across Germany, Switzerland, Austria, and Western Europe -- navigating public procurement and multi-stakeholder buying cycles.
Operational Background
I started on the dispatch floor managing 500 daily truck movements before moving into sales. I know how logistics software actually gets used.
Actively Building AI Skills
I use AI tools daily in my workflow -- ChatGPT, Gemini, Cursor -- and I'm continuously expanding how I apply them to sales, analysis, and operations.
Experience
Jan 2019 -- Present Business Area Manager
Trimble Inc. -- Germany- Strategic Sales: Lead complex, 7-figure sales cycles from prospecting to closing, with a focus on generating sustainable annual recurring revenue.
- Account Management: Serve as the main point of contact for major accounts including state forestry departments and industrial clients in pulp, paper, and sawmilling -- navigating multi-stakeholder buying committees and multi-year procurement cycles.
- Market Expansion: Expanded business footprint across Central Europe and into Western Europe (UK, Ireland, France, Spain), adapting strategies to local regulatory landscapes.
- Legacy Portfolio Optimization: Took over legacy software operations and reduced costs to redirect resources toward new product development -- keeping the legacy business profitable while creating space for growth.
- Consultative Selling: Build trust with stakeholders by connecting software capabilities to their actual operational challenges, not just features.
- Solution Delivery: Oversee delivery of forestry logistics solutions to ensure they align with how clients actually run their operations.
- Enterprise SaaS
- ARR Growth
- Forestry Logistics
- Central Europe
Jun 2016 -- Dec 2018 Forestry Logistics Specialist
Trimble Inc. -- County Galway, Ireland- Logistics Optimization: Managed electronic docketing for ~500 daily truck movements, reducing data entry errors and ensuring supply chain integrity.
- System Implementation: Led end-to-end deployment of WSX software and Central Dispatch, digitizing manual transport operations.
- Business Analysis: Developed Excel dashboards and KPI reports to give management actionable insights for resource allocation.
- Cost Modeling: Created detailed pricing models to improve financial transparency between forest owners, harvesting crews, and haulage contractors.
- Logistics Optimization
- Software Implementation
- KPI Reporting
- Stakeholder Management
Jan 2016 -- May 2016 Implementation Manager
Trimble Inc. -- New South Wales, Australia- Project Leadership: Led the Central Dispatch startup for Forestry NSW, managing the industry shift from 'harvest and haul' to optimized dispatching.
- Change Management: Orchestrated communication strategies and training to mitigate resistance during critical operational transitions.
- Software Liaison: Defined technical specifications for bespoke software solutions, translating operational needs for engineering teams.
- Project Leadership
- Change Management
- Software Development Liaison
Aug 2014 -- Jan 2016 Operations Manager
Trimble Inc. (Niagara Sawmill) -- Otago & Southland, NZ- Operational Startup: Managed the setup of logistics operations for Niagara Sawmill, establishing workflows for supply chain optimization.
- Optimization & Safety: Identified opportunities to improve efficiency and safety compliance, reducing turnaround times.
- Cultural Change: Facilitated culture change to align ground-level operations with strategic management goals.
- Operational Startup
- Supply Chain Optimization
- Safety Compliance
Jul 2013 -- Aug 2014 Transport Planner
Trimble Inc. (Hancock Forest Management) -- Waikato, NZ- High-Volume Central Dispatch: Managed daily planning for a 2-million-tonne/year operation, requiring precision resource allocation.
- Real-Time Coordination: Scheduled truck journeys every two minutes during 8-hour shifts, resolving bottlenecks in real-time.
- High-Volume Dispatch
- Real-Time Coordination
- Resource Allocation
Why AI + Logistics?
Why I'm Interested in AI + Logistics
I've spent over a decade helping traditional logistics operations adopt software -- replacing paper-based workflows with connected platforms and manual dispatch with real-time coordination. I've seen firsthand how much resistance there is to change, and how much value comes when adoption actually happens.
I'm actively improving my AI skills and already use tools like ChatGPT, Gemini, and Cursor in my daily work -- for research, writing, analysis, and even building this CV site. I understand the operational problems these tools are starting to solve because I've lived them: scheduling trucks every two minutes, managing 500 daily docketing events, and trying to get useful data out of messy supply chains.
What I bring is the ability to understand both the technology and the people who need to use it. I know what a dispatch floor looks like, what keeps a logistics manager up at night, and how to have that conversation honestly.
Skills
Core Competencies
Sales & Business Development
- Complex Sales Cycles (7-figures)
- ARR Generation
- Account Management
- Consultative Selling
Forestry & Logistics
- Forestry Supply Chain
- Central Dispatch
- Transport Planning
- Supply Chain Optimization
Technical Implementation
- ERP Integration
- Platform Deployment
- Cost Modeling
- KPI Reporting
Communication
- Native English
- Fluent German
- Cross-Cultural Negotiation
Technical Skills
AI & Emerging Technologies
- LLMs (ChatGPT, Gemini)
- AI-Assisted Workflows
- Web App Deployment (Vercel)
- AI Code Editors (Cursor)
Software Proficiency
- Trimble Forestry Technologies
- Salesforce
- SalesHero
- Smartsheet
- Monday.com
Data Analysis
- Advanced Excel (Dashboards, Financial Modeling)
- CRM Tools (Salesforce / Dynamics)
Business Suites
- Google Workspace
- Microsoft 365 Suite
Soft Skills & Leadership
Trusted Advisor
- Builds lasting trust by acting as a reliable guide, not just a vendor.
Straightforward Leadership
- Direct, honest communication; conducts business with integrity.
Continuous Improvement
- Driven to challenge the status quo and find better ways to operate.
Team Management
- Guides diverse teams through complex operational and digital transitions.
Education
Bachelor of Business Management (Finance)
University of Waikato, New Zealand
Personal & Interests
Personal & Interests
Active Sportsman
I play squash, padel, and golf regularly. I value the camaraderie and social side of sport just as much as the competition.
Outdoor Enthusiast
I'm deeply connected to the New Zealand environment -- I make the most of the outdoors whenever I'm back home.
Personal Drivers
I'm motivated by providing for my family and a continuous commitment to developing myself as a professional.